La cadena de hoteles Selina, la marca que arrancó en el 2015 cuando Daniel Rudasevski y Rafael Museri abrieron su primer hotel en Panamá, desembarcará en Wall Street con una valoración de 1.200 millones de dólares.
Wall Street es conocido como el mayor distrito financiero de la ciudad Nueva York y del mundo. Se ubica en la Bolsa de Valores de Nueva York.
Esa experiencia panameña fue, de hecho, la que marcó de manera definitiva el estilo que abrió el éxito de Selina: hoteles con clima de hospedaje para jóvenes, pero con un cierto nivel de lujo, apuntando al público de los Millennials y la Generación Z.
Rudasevski y Museri llegaron a Panamá en el 2007. Se instalaron en la zona de Pedasí, en el extremo sudoriental de la península de Azuero, sobre el Pacífico. Ahí es adonde se enamoraron de las playas y de la amabilidad de los lugareños.
Los futuros dueños de la cadena se habían enamorado de las playas panameñas y de la amabilidad de los lugareños
Después de esos siete años, volvieron a Israel para recolectar la primera tanda de capital y abrir el hotel originario en Panamá. Luego, y gracias al inmediato éxito- seguirían muchos otros, desde Buenos Aires a Nueva York y Chicago, pasando por Nicaragua, Israel, Portugal y Grecia.
La fórmula que combina habitaciones baratas con baño compartido y otras de lujo de varios cientos de dólares por noche resultó una buena apuesta, a la que sumaron espíritu ambientalista y la posibilidad para los huéspedes de llevar a cabo trabajo voluntario en la zona de algunos de los hoteles.
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También se incluyen zonas de trabajo compartido para los “nómadas digitales” y, siempre, un ambiente muy “juvenil”, tecnológico y relajado.
Ahora, con 134 propiedades alrededor del mundo -de las cuales ochenta y tres ya están operando-, les llegó el momento de capitalizar esa apuesta.
Selina se asoció con la firma estadounidense de negocios financieros BOA Acquisition Corp. para salir a cotizar en la bolsa de Nueva York. Con un valor de capital de aproximadamente 1.200 millones de dólares.
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