Más de 2 millones de turistas visitaron Israel entre enero y octubre y se espera que el número aumente a alrededor de 2.5 millones para fines de 2022, según el Ministerio de Turismo, informó Enlace Judío.
Las cifras del ministerio el mes pasado mostraron unas 2,078,000 llegadas de turistas a Israel en los primeros 10 meses del año. Si estos continúan al mismo ritmo en noviembre y diciembre, el ministerio dijo que espera registrar entre 2.4 y 2.6 millones de llegadas para fin de año.
Estas cifras están muy lejos de las cifras de 2019 cuando Israel recibió a unos 4.5 millones de turistas, su año más fuerte registrado, pero las cifras muestran signos prometedores de recuperación para el turismo receptor, dijo el ministerio.
Israel solo reabrió sus cielos en marzo, levantando la mayoría de las restricciones de viaje relacionadas con COVID. Las llegadas internacionales que sean ciudadanos extranjeros deben tener pólizas de seguro médico con cobertura para el tratamiento de COVID-19 a partir de este verano.
Las cifras de la industria hotelera también apuntan a signos de recuperación. Según la Oficina Central de Estadísticas de Israel, se registraron 19.3 millones de estadías en hoteles entre enero y octubre de este año en comparación con 21.8 millones durante el mismo período en 2019.
En general, la ocupación hotelera en lo que va de año se estima en un 61% frente al 70% en los primeros nueve meses de 2019.
De los 19.3 millones de estancias hoteleras registradas por la Oficina, 5.6 millones (29%) han sido de turistas extranjeros y más de 13 millones por israelíes o turistas nacionales.
En 2019, la Oficina registró 10 millones de pernoctaciones en hoteles de extranjeros y cerca de 12 millones de locales.
Los observadores de la industria creen que un mayor número de israelíes de vacaciones en el país seguirá siendo una característica del mercado incluso cuando las llegadas de extranjeros sigan creciendo.
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Las tasas de ocupación general han superado el 65% todos los meses desde mayo, según muestran las cifras de la Oficina.
La recuperación más fuerte ha sido en el sur de Israel, donde las tasas de ocupación alcanzaron el 68.8% de ocupación en enero-octubre, en comparación con el 70.9% antes de la pandemia.
Los hoteles en Eilat y la región del Mar Muerto han visto más del 70% de ocupación durante el mes de octubre, según la Oficina.
La ocupación hotelera del área de Jerusalén alcanzó el 54.4 % entre enero y octubre, mientras que en Tel Aviv, las tasas de ocupación se registraron en el 60.7%, por debajo de su máximo del 74.5% en 2019.
Para impulsar los esfuerzos de recuperación del turismo y satisfacer la demanda, Israel ha estado trabajando constantemente para crecer y diversificar la cantidad de habitaciones de hotel.
El Ministerio de Turismo cree que hay escasez de hoteles de lujo con calificación internacional, y también de hoteles modernos y más baratos a precios más bajos.
La propiedad hotelera en Israel en la actualidad se limita en gran medida a siete grupos nacionales: Atlas Hotels, Brown Hotels, Dan Hotels, Fattal Hotel Group, Isrotel, Prima Hotels y Orchid Hotels, mientras que varias cadenas hoteleras mundiales líderes tienen una presencia limitada en el turismo que al ministerio le gustaría ver crecer.
Desde diciembre de 2021, el Ministerio de Turismo de Israel ha buscado incentivar el crecimiento en la cantidad de hoteles y habitaciones de hotel, ofreciendo subvenciones para invertir en nuevos hoteles y ampliaciones sustanciales de los hoteles existentes.
El ministerio también quiere alentar la inversión extranjera en el sector como una forma de diversificar aún más la gama de opciones hoteleras para los visitantes.
Este año, el Ministerio de Turismo espera completar la entrega de unas 4,500 nuevas habitaciones de hotel, con otras 4,000 más programadas para el próximo año. Estos son aumentos sustanciales a unas 57,000 habitaciones de hotel existentes en todo el país, con la mayor cantidad de habitaciones ubicadas en Jerusalén y Eilat.
Doce nuevos hoteles abrirán en 2023, sumándose a los 27 nuevos hoteles programados para comenzar a recibir huéspedes en los próximos meses
En total, 51 hoteles están en proceso de planificación, ya que Israel espera más que duplicar su número de turistas antes de COVID, a 10 millones de visitantes para 2030.
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